At the end of 2020, we decided to discontinue the sale of Generation 1 Nuimo products (Nuimo Control Starterkit, Add-On, Click-Starterkit, Click-Add-On). We will continue to support our customers to the best of our abilities until the end of 2021. Beyond this point, we still expect the products to work as expected but can not guarantee or be held responsible for any major changes to SONOS and Apple software that could cause incompatibility, or similar.
To understand why we took this decision, what this means for existing customers and where Nuimo is moving in the future, please continue reading.
When we started our company and went through Ycombinator in 2013, one of the credos that we picked up and live by to this day is to ‘never fall in love with a solution but the problem’. The problem that we wanted to tackle was an approximating future in which technology consumes our entire attention with negative side effects like digital addition, depression or isolation.
From the beginning we’ve wanted to build a future in which technology is subtle and supports us from the background without distracting. We call this Future an Enriched Reality (ER) in which our surroundings and simple objects are enriched with technology to support us from the background.
Our first product, Nuimo, which we released in 2014, was a clear expression of that. By reducing the steps to music, people started to listen to more music throughout their days which has positive effects on their well-being and the people around them. At the same time, people spent a bit less time on their phones.
We should never fall in love with a solution, but we definitely did fall in love with Nuimo like so many of our customers. The sheer simplicity, quality and elegance was unrivalled, and we simply wanted to have these products in our lives and use them every day.
At the same time, as first time hardware founders, we experienced a whole range of difficulties. Nuimo is easy to use but a highly complex product that requires electrical engineering, mechanical engineering and several different disciplines of software engineering to get it working and maintaining the software. Additionally, you need people for shipping, customer support and more. Nuimo, or Gen 1 of Nuimo to be exact, was too expensive to be a mass market product and required too many people to maintain.
At the same time, Nuimo allowed us to make the necessary learning to reach the level that we’re at today. We learned that people loved the simplicity of simple smart home controls and kept developing next generation products like our friends of Hue Switch or Muse Blocks that are direct children of Nuimo. These products are now at a very attractive price point, extremely reliable and used by countless people all around the world. And we will continue to develop new products with a similar approach in mind, built with many more years of additional experience.
None of this would have been possible without the original Nuimo line and more importantly our customers who wanted to support us. We want to thank everyone from the bottom of our hearts. Their support allowed us to take our first step towards a future in technology that puts humans at the center; not the other way around.
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Thank you for backing Nuimo and supporting us over the years.
Your support is what allows us to continue to work on our mission in which technology is designed with humans at its center.
Tobias and Team Senic.