What's Behind Our Pricing?

Why pay for cheap hardware you’ll need to replace next year when instead you can invest in one growing system which is built to last you a lifetime? At Senic, we build our products with premium materials, local manufacturing and attention to detail to ensure you're getting the quality you deserve.

Let’s talk about pricing.


It’s a sensitive topic for a lot of companies – but we at Senic opt for transparency. We build our products from the finest materials, assemble each one right here in our studio and integrate top of the line technology to ensure that each device is one of the highest quality pieces of hardware on the market. This kind of manufacturing comes at a cost, but what you’re paying for is quality.


Think about buying a cheap mass-manufactured car versus a Tesla. The functions may be similar, but if you’ve tried both you know that there’s a world of difference.


Our products are the same.

Highest quality in every detail


We use only locally-sourced materials so that each Nuimo Controller not only looks great, it feels great too.


Inside each Nuimo Control you will find a real, industrial grade ball bearing which is hand selected for the perfect feel on every turn. The ball bearing is surrounded by a machined aluminum ring which goes through multiple processes of glass beat blasting and different finishes to give it it’s futuristic and award winning look and feel. The top surface is double hardened so you could you wash it with a metal sponge and won’t scratch the surface. You can even run over it with a car and your Nuimo Control will still work (yes, we’ve tried! Even a giant Landrover Defender didn’t break it).


In Nuimo Click, we use a kinetic energy harvesting module from Enocean, which allows the switch to work wirelessly and without needing to be charged. The module typically works for more than 1 million switching cycles, meaning each device is built to last you years. We’ve worked closely with our partners at GIRA (one of the leading light manufacturers here in Europe) to combine this revolutionary smart technology with a classic design.

See what goes inside Nuimo Control:

In Nuimo Click, we use a kinetic energy harvesting module from Enocean, which allows the switch to work wirelessly and without needing to be charged. The module typically works for more than 1 million switching cycles, meaning each device is built to last you years. We’ve worked closely with our partners at GIRA (one of the leading light manufacturers here in Europe) to combine this revolutionary smart technology with a classic design.

Inside Nuimo Click

Handmade in Germany


In order to achieve this quality level, we’ve created personal and individual partnerships with local manufacturers here in Germany. The craft companies we work with have been around for decades and are all specialized in their individual field. Each component is shipped directly from our manufacturers to our office in Berlin.



Here - right next to where we develop our software and new products - our assembly team meticulously tests each component and hand assembles every single device you hold in your hands. The care and attention to detail our team puts in goes far beyond what cheap manufacturing can accomplish - it’s a labor of love that shines through in the finished products.

In-house Hub manufacturing in action

A small team driving a new school of thought


We’re not a large company that can manufacture products at a massive scale yet. We’re a small group of 20 passionate designers and engineers who are building the Senic Smart Home System for a reason. We believe technology should be designed for wellbeing, meaning it should blend into your surroundings and support you with what you need without negative side effects.


This is a new way to think about how products are made and with every sale of Nuimo Click or Nuimo Control, you’re investing in our mission of creating technology that is truly designed for our human well being.


Why pay for cheap hardware that you have to replace or limited firmware which demands that you buy a new device to use the latest features… when instead you can invest in one growing system which is built to last you a lifetime?

Buy Nuimo Click | Buy Nuimo Control
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